George Hawkins · Creative Director & UX/UI Principal
Twenty-five years designing enterprise products for FedEx, Disney, PNC, and fifty other brands people know by heart.
One front door for FedEx customers: self-service shipping, package management, tracking, and issue resolution unified on Salesforce Experience Cloud. 30+ interactive prototypes in 18 weeks.
The Customer Experience Desktop unified global call center operations into one Salesforce console, projecting $1.2B in cost savings through reduced handle time and improved first-call resolution.
Re-platformed the in-store point of sale for 2,000+ locations. Seven personas, a full service blueprint, and 65 screens designed across light and dark modes for tablet and mobile, built in React Native on Salesforce Commerce.
Sixteen months inside PNC's EDGE platform on Salesforce Lightning. Routine banking tasks that took up to 197 steps across disconnected systems were consolidated into a clean seven-step workflow.
Modernized the warehouse logistics app dock teams run their day on. Research with dock workers, IT, and transportation managers shaped 100+ prototypes for tendering, manifesting, and recovering deliveries on iPad and mobile.
End-to-end UX transformation of an Oracle merchandising application. A restructured sitemap and 60+ high-fidelity prototypes cut task completion time by 48% and seeded a reusable Material Design component library.
A Disneyland park companion app: live wait times, interactive maps, mobile food ordering, and ticketing. Smoother navigation for guests, shorter perceived waits, and new revenue streams for the park.
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Today I lead global design engagements for Wipro's Salesforce practice. Before that I directed creative teams at Perficient, TRAFFIK, and Kelley Blue Book, shipping work for Disney parks, FedEx agents, PNC bankers, and Jiffy Lube bays. Strategy, research, and hands-on Figma come from the same set of hands, so nothing gets lost between the deck and the build.
Leading enterprise design engagements for FedEx, PNC, Jiffy Lube, Forward Air, Ross, and Yokogawa across the Salesforce ecosystem.
Client pitches, creative team leadership, and digital offerings for Edwards Life Sciences, Entrust Datacard, and Miracles for Kids.
High-profile interactive work for Disney, 20th Century Fox, Honda, Toyota, Best Buy, PIMCO, and Ford Motor Company.
Transformative digital experiences for AOL, Dell, Facebook, and Ford, plus a culture of innovation and top-talent hiring.
Microsites, web design, and campaign work for Abbott Pharmaceutical, Bushnell, and Domino's.
A groundbreaking nationwide dealer advertising initiative reaching 4,000 dealerships across the country.
Learned the craft shipping web work for AOL, RE/MAX, CITGO, Butterball, ConAgra, and BreatheRight.
B.S. Multimedia: Web Design, Interactive Software, and 3D Animation. Oklahoma State University, class of 2002. Disney Institute training in Leadership Excellence, Employee Engagement, Quality Service, and Business Excellence.
Salesforce certified six times over: AI Specialist, AI Associate, Associate, Experience Cloud, Service Cloud, and Sales Cloud.
Onsite workshops, stakeholder interviews, and user research at scale; for Yokogawa that meant 300 interviews across nine countries. We know exactly which problem is worth solving.
Personas, journey maps, service blueprints, and a rebuilt information architecture. The strategy fits on one page or it is not finished.
High-fidelity interface and interaction design in Figma, built on systems like Salesforce Lightning and Material Design. Every screen ships with states, motion specs, and the reasoning behind it.
Reusable component libraries, style guides, and engineering hand-off that teams thank you for, finished with a design QA pass on the real build.
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